Some quotes from the ten commandments for business failures

The ten commandments for business failures from Donald. R. Keough. He was former CEO of the CocaCola company.

• Real fault lies, as Shakespeare noted, on ourselves.
• He that is overcautious will accomplish little - Friedrich Von Schiller.
• Four out of five new business fail
• The world belongs to the discontented. 
• Of course, the way forward will always generate some failures. Failures are inevitable
• It's a rare person who wants to hear what he doesn't want to hear - Dick Cavett.
• Think not those faithful who praise thy words and actions but those who kindly reprove thy faults - Socrates
• A desk is a dangerous place from which to view the world - John le Carre
• Success is more permanent when you achieve it without destroying your principles.
• The distance between the two traits (nobility and fragility) is not that great. People can rise up to do extraordinary things and they can fall far and fast.
• It is better to know some of the questions than all the answers - James Thurber.
• There are many things in life more important than money and they all cost money - Fred Allen.
• To have success you have to have a high level of unadulterated desire to get up and go to work